Ages 14-21: I went to work for Sparkling Pool Services inc. in New Jersey. I worked as a lifeguard for seven years for the company during the summer and on the weekends in the off seasons.
Age 17: Sparkling Pool Services inc. gave me my own pool to managed and promoted me to Head Lifeguard / Assistant Supervisor. I stayed in this role at the same pool for three summers. At times I was helping the supervisor manage their territory of pools during their days off. I also started teaching swimming lessons on the side working for myself.
Age 19: I purchased my first brand new vehicle with my own money and financed it. I also enrolled in college and paid my tuition in cash without taking out a student loan.
Age 22: July of 2005 was the first month that I made a five figure income selling Honda vehicles at Courtesy Honda in Sanford, FL. I sold 25 cars that month finishing in second place to a veteran sales consultant that worked at the dealership for over ten years. He beat me by one unit. I repeated that streak for the next six months. On December 31, 2015 I sold and delivered 5 cars in one day.
Age 23: I became the Internet Director for Precision Acura in Princeton, NJ where I took the department from ten units to over 35 units per month.
Age 24: I took over as the Internet Director and Sales Manager for Joyce Honda in Denville, NJ. I took a single person department that was selling 25 units per month to over 70 units per month within 60 days after building a four person team. We were closing between 14-17% on internet leads.
Age 25: I wrote my very first article and was published in Digital Dealer Magazine.
Age 26: I became the eCommerce and BDC director for a brand new up and coming Nissan dealership. Teddy Nissan in the Bronx, NY area went from 30 units per month to over 250 units within the first nine months in business. My BDC went from 30 units in it’s first month to over 100 units consistently within the first 10 months in business.
Age 27: I started Dealer eTraining to become the fastest growing automotive sales training and consulting firm in the automotive industry. My company specializes in Internet, BDC, Sales and Management improvement for car dealerships.
Age 28: I debuted as a public speaker by speaking at the Innovative Dealer Summit in Denver, CO. I spoke about the topic of utilizing social media with customer follow up.
Age 29: I launched my second business venture, Social Sher. Social Sher is both a media company and a training, consulting firm for small business operations.
Age 31: I took my social media skills to the next level by launching Digital Guitar Player. Digital Guitar Player is a blog about my passion for playing guitar. I get to review guitar music, instruments, interview musicians and just live the musical dream that was never possible before.
Age 33: I was selected to provide consulting work with a major automotive OEM as a contract facilitator and consultant. My company Dealer eTraining partnered up with a boutique automotive digital marketing firm called Auto Ad Builder. We combined our services to service dealers with Digital Marketing services such as website, social media management, content management, inventory management as well as recruiting, training and consulting. Dealer eTraining is now able to offer dealers a lot more value than before.